Home Bollywood Will the Ranbir Kapoor-starrer ‘Shamshera’ bring good tidings for a struggling Bollywood?

Will the Ranbir Kapoor-starrer ‘Shamshera’ bring good tidings for a struggling Bollywood?


It’s obvious that Bollywood needs a string of big hits. This year has been a disappointment for the Hindi film industry, with a string of box office failures not easy for even the stars. Now all eyes are on Ranbir Kapoor-starrer Shamsela, Touted as the next big hope. With a budget of over Rs 1.5 crore and starring Kapoor, Yash Raj Films (YRF) produced the mega project. Set to hit theaters on Friday, it has many fates.

Over the past few months, films such as Attack: Part 1, Heropanti 2, Runway 34, Jersey, Jayeshbhai Jordaar, Dhaakad, Samrat Prithviraj, Anek and Jugjugg Jeeyo Failing to work their magic, the only silver lining in this series of failures is Bhool Bhulaiyaa 2. With new trends in Hollywood and Southern films, distributors and exhibitors are concerned. In Hindi, the concept of a bank star is not a very assertive phrase today.

On the surface, shamshela With a well-known star, a huge flag and expected pomp, it should be the winner. But there are some problems.The movie has been in production for a while (before the pandemic hit), and the last work of the protagonist Kapoor is triple, A blockbuster released in mid-2018. The pandemic has significantly changed audience tastes, and OTT options seem more appealing. In addition, YRF has experienced two major failures, and it has not been easy. Jayeshbhai Jordaar and Samrat PrithvirajObviously, this situation is very different from what people in the film industry might be able to bargain for.

“Every blockbuster release is vital to Bollywood, especially when the film is underperforming. shamshela Important because in addition to big-budget and big-banner movies, it has a big star. All this means, it has the potential to make the cash register ring,” said trade analyst Komal Nahta.

Joining Kapoor in the star lineup are Sanjay Dutt and Vani Kapoor. Filmmaker and business analyst Girish Johar is optimistic about Kapoor fans following the change.

“But the content has to speak. The opening weekend is crucial, and beyond that, the content has to dominate,” he said. Shamshera is a period film set in the 1800s and the struggle for independence. “Obviously, audience tastes have changed during and after the pandemic. It’s in movies that are popular today,” Johar added.

It is estimated that Shamshera, which will be released in Hindi, Tamil and Telugu, will be viewed on more than 3,500 screens in India, with another 1,000 coming from overseas markets. One factor in its favor is the week until the release of the next film, Ek Villain.

Nahta points out that YRF needs to be hit after Jayeshbhai Jordaar and Samrat Prithviraj sink. “It is important to maintain control over exhibitors and keep the enviable equation with satellite channels and OTT platforms intact. After all, this helps to make huge sums of money for their films regardless of their box office performance ,” he explained.

Right now, the opening weekend is all that matters.

Also read: Bollywood’s box office doom continues as Akshay Kumar’s ‘Samrat Prithviraj’ drags on

ALSO READ: Ranbir Kapoor-starrer ‘Shamshera’ trailer drops; here’s how the internet is reacting

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