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Why do celebrities say ‘I’m sorry’?

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Today, celebrity apologies are endless. Posted on social media to millions of viewers, comments and reactions ticking in real time are a thermometer to their identities as public figures. A good apology can restore public goodwill, while a bad one can end a career, or at least force a celebrity into hiding until another celebrity manages to slip.

Celebrity apologies seem to be all about optics, and they have a chance to clear their name in the court of public opinion. But at the end of the day, a good apology, even if motivated in part by self-interest, can still help those who have been wronged. They can “help people feel noticed”, says Sarah Scales, a researcher at Swinburne University.As author Marjorie Ingalls put it, “Does an apology erase the past? Of course not. But there’s value in an apology. A good one can help hurt and angry people feel better. That’s not what. “

Credit:Dion Gain

Public apologies also have a moral function in society.As Ashraf Rushdy argues conversation, “They reveal and remind us of the limits of what’s acceptable.” Following the wave of celebrity apologies that began with the #MeToo movement in 2017, the conversation turned to sex and consent. Most movie sets now have close coordinators to ensure the health and well-being of actors. Well, not apologizing is not an option. “Apologizing for mistakes is morally mandatory; forgiveness is not,” Ingalls said.

Marta Kaufman, co-creator of the hit ’90s sitcom friends, recently apologized for the show’s lack of diversity.against los angeles times, Kaufman said, she’s only just beginning to understand the impact of the show’s predominantly white cast, more than 20 years after the first episode aired. “After what happened to George Floyd, I started fighting myself getting caught up in systemic racism in ways I never realized it. That was really the moment I started to look at the way I was involved …that’s when I knew I needed to correct my course.”

Kaufman also donated $4 million to the Department of African and African American Studies at Brandeis University, his alma mater, to cover the loss. The funding will support a distinguished scholar’s research on Africa and the African diaspora. “In this case, I finally, really put my money where my mouth is,” she said.

The author also vowed to do better on future projects. “It’s not over until I can get it right in my next work. From now on, I want to make sure that in every work I do, I consciously hire people of color, And actively seek out young writers of color. I wonder what I would do differently from now on. Then I would feel unburdened.”

Last week, Wu-Tang Clan rapper Method Man apologized to Destiny’s Child for a misunderstanding that occurred 21 years ago.Appears in Math Hoffa’s my expert opinion During the podcast, the rapper apologized directly to the members of Destiny’s Child. “I apologize to Beyoncé. I apologize to Kelly Rowland and Michelle. Neither of you deserve it. Not at all.”

Kaufman’s apology comes after 20 years of criticism of the lack of African-Americans on the iconic show she helped create. But Method Man’s apology for what happened decades ago, and the rapper’s seeming “disdain” for ’90s girl groups, felt odd and, frankly, unnecessary.

Perpetrators and victims are easily identified through an apology between friends or family, Scales said. But it was all made “more confusing” by the celebrity apology. While there is sometimes an identifiable victim (e.g., Kevin Spacey apologizing to Anthony Repp for alleged sexual assault), there are often groups that feel they too have been “wronged” (e.g., victims of sexual assault). ). To explain this, celebrities often apologize in general terms – “Apologize to the person I’ve hurt.”



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