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Why Celebrities Like Cameron Diaz and Serena Williams Are Investing In These 18 Vegan Businesses


We are grateful for celebrities. Not only have they provided us with hours of entertainment and gossip, but they have also funded a lot of our favorite vegan brands. In today’s economic climate, solid investments can breathe new life into great products; without the proper funding, even the best ideas can fail or never spread across the country. We thank the celebrities who put their faith and capital into the hands of capable innovative vegan entrepreneurs, because without those investments we might never have tried the crunchy double chocolate Partake cookies or the delicious Good Catch crab cakes. From Rihanna and Jay-Z to Serena Williams and Bobby Flay, here are 18 vegan businesses backed by celebrities.

Vegetarian News.steve impossibleSteve O

1 impossible food

Vegetarian or not, it seems that most celebrities have a place at Beyond Meat or Impossible Foods. Some people invest in both. Impossible’s burgers, grounds, and now chicken nuggets are funded by celebrities like Jay-Z, Trevor Noah, Katy Perry, Phil Rosenthal, Jaden Smith, Ruby Rose, Serena Williams, and more. It turns out that celebrities are like us in at least one way – they love burgers and nuggets.

Vegan News.RomeluRomelu Lukaku

2 Beyond Meat

Like Impossible Foods, Beyond Meat can fill a large conference room with a roster of celebrity investors. From purely financial backers like Leonardo DiCaprio and Bill Gates to more public investments in Snoop Dogg, Chris Paul and DeAndre Hopkins, the vegan meat company Already earning a spot on the red carpet and on ESPN. While Beyond Meat and Impossible Foods’ product launches may seem tit-for-tat, the former has earned more reputation among professional athletes.



3 Quan

The UK-based vegan brand is working to reformulate several of its chicken products to remove eggs and dairy. Drew Barrymore became the company’s Chief Marketing Officer (Chief Mom Officer), promoting Quorn in the US. Vegetarian options are clearly labelled and include meatless fillets, schnitzel, ladle and ground.

Vegan News.MyKindMyKind Organics

4 MyKind Organics

Under the great Garden of Life brand, myKind Organics is the first USDA certified organic, non-GMO, certified vegan and certified gluten-free supplement brand. Actress and animal advocate Alicia Silverstone worked with Garden of Life to develop a line of vitamins to align with her Kind brand, which includes a book and website. Products range from herbs to gummies to multivitamins, but vegetarians will especially benefit from targeted supplements, including vitamin B12 sprays and vegan D3.

VegNews.Onceuponfarmformer farm

5 former farm

Actress Jennifer Garner co-founded the company that makes bags for babies and toddlers. The brand condenses farm-grown fruit and vegetables (some from their own family farms in Ghana) into squeezable bags designed for little vegans. But parents, no one’s going to tell if you took a sip of your kid’s Go-Go-Greens Dairy-Free smoothie. Adults need nutrition too!

Vegan News.AvalineAvalin

6 Avalin

Launching a private wine label is largely a celebrity affair, but what sets Cameron Diaz’s brand apart from others is that all of her wines are organic and vegan. Concentrated white, red, and sparkling wine options range from $24-$26 per bottle, with light to medium-bodied wines with fruity and citrus flavors.

Vegetarian News. SerenaSerena

7 S by Serena

Tennis champion Serena Williams launched her own vegan clothing line back in 2018. This fashion-forward brand has it all—from cool athleisure to body-hugging dresses, with plenty of elegant and bold slits and cutouts. Always noticeable on the court with her outfits, we love seeing the Williams sister’s insight into design translated into everyday wear.

Vegan News.Clevrsmart mix

8 smart mix

These instant lattes are perfect for a duchess. Meghan Markle, Duchess of Sussex, is an investor in the oat milk-based functional latte startup. The brand makes lattes that only require water and a quick shake. Flavors like Matcha, Chai, Gold and Rose Cocoa are all infused with adaptogenic mushrooms and probiotics to more than just add caffeine to your morning or afternoon.

VegNews.PartakeFoods Dennis

Hundred Flowers Food

9 participating in food

Denise Woodard is the first black woman to raise $1 million for a CPG (consumer product packaging) startup, but we hope many others will follow in her footsteps. Her brand of allergen-friendly cookies and baking mixes has the backing of music-industry biggest names like Jay-Z, Rihanna and HER Woodard has expanded since launching the company in 2018 to create treats her daughters can safely enjoy. Her line of cookie flavors and products includes brownie and blondie mixes, pizza dough and 5-in-1 all-purpose baking mixes.

VegNews.CalifiaFarmscalifornia farm

10 california farm

Almond milk existed before Califia Farms released its first sharply styled bottle on supermarket shelves, but the brand has certainly helped popularize the dairy alternative. Now, with a full line from almond to coconut to oat milk — plus fun seasonal treats and creamy cold brews — Califia gets the likes of Leonardo DiCaprio and Jared Leto people’s support. drink up.

Vegetarian Newschickpeas

11 chickpeas

These light and airy chickpea-based snack puffs are yet another beneficiary of Leonardo DiCaprio’s vegan investments. With four standout puff flavors and three potato chip varieties, Hippeas’ “healthier” snack is likely to be on any craft desk at DiCaprio.

Vegan News. Boldbold

12 bold food

Taking a slight detour from the vegan chicken nugget craze, most of Daring’s plant-based chicken products aren’t breaded or fried. Daring’s chicken replicates the chicken nuggets from the original to Lemon & Herb. The brand can list investors from the entertainment industry such as Drake and Steve Aoki, as well as a handful of professional athletes including Grand Slam tennis champion Naomi Osaka and NFL quarterback Cam Newton.

Vegan News.PlantxPlantsX

13 PlantsX

Tennis star Venus Williams has become an investor and voice in the Canadian vegan e-commerce marketplace. Now, the company has three brick-and-mortar stores in California and British Columbia, leveraging Williams’ star power and a partnership with celebrity chef and restaurateur Matthew Kenny’s lifestyle brand Matthew Kenny Cuisine. Expect more plant-based convenience stores under the PlantX label in the future.

Vegan News. KinderKinder

14 bodybuilding beauty

Launched with the backing of actresses Evanna Lynch and Daniela Monet, the vegan, cruelty-free beauty box has skyrocketed in popularity. Each month box contains a selection of five products with Lynch and Monet’s stamp of approval. The items range from full-sized to miniatures and cover top brands as well as up-and-coming hidden gems.

VegNews.OutstandingFoodsoutstanding food

15 outstanding food

Founded by serial entrepreneur Bill Glaser and created by acclaimed vegan chef Dave Anderson of the now-closed Madeleine Bistro, celebrities were quick to gravitate to these addictive mushroom pork-free pork rinds. Investments came from Snoop Dogg, Alexandra Paul, Emily Deschanel, Alan Cumming and Cesar Milan, among others.

Vegan News.GoodCatchwell received

16 well received

Plant-based seafood is following the vegan chicken trend, and Good Catch leads the way with its packaged plant-based tuna and crab cakes. Paris Hilton, Woody Harrelson, Shailene Woodley and Lance Bass have all contributed to the brand, which It recently made a splash by giving away free fish-free tuna sandwiches outside subway sandwich shops in New York City, Austin and London.

VegNews.DailyHarvestdaily harvest

17 daily harvest

Given the busy schedules and harsh expectations of what a celebrity should look like, it’s no wonder so many people are joining this health-conscious brand of vegan smoothies and ready meals. All Daily Harvests breakfasts, lunches and dinners are nutritious and ready in minutes. In addition to adding boxes of smoothies, overnight oats and flatbreads to their carts, celebrities like Hilary Duff, Serena Williams, Sean White and Bobby Fry have invested in this company.

Vegetarian News. PraguePrague

18 Prague

There are some major celebrity star powers behind your main brand of apple cider vinegar. Katy Perry and Orlando Bloom both made major investments in Prague when they sold in 2019. Perry grew up loving Bragg’s products, and she brought her fiancé (Bloom) into it. It turns out that celebrities are just like us…we pretty much all use apple cider vinegar to some extent.

For more vegan celebrity news, check out the following articles:
Gordon Ramsay is no longer allergic to vegans
Lizzo shuts down ‘Fat Shamers’ on TikTok
Why Hollywood’s Hottest Celebrity Restaurant Is Vegan

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