Home Hollywood Viaplay Signs Labor Deal to Restart Production in Denmark – The Hollywood...

Viaplay Signs Labor Deal to Restart Production in Denmark – The Hollywood Reporter


Cameras can start rolling again in Denmark after Scandinavian streamer Viaplay signed a tentative deal on Monday with the country’s Producers Guild and Create Denmark, an umbrella group representing actors, writers, directors and other industry professionals , to resume production of local TV dramas.

Viaplay, Netflix and Denmark’s TV 2 Play shut down TV fiction production across the country a few weeks ago after being unable to reach an agreement with local producers and creatives.

The question, of course, is how money, especially the revenue from local episodes aired on pan-regional or global streaming platforms, is shared among those platforms and producers.

Producers will get a bigger share of streaming media under a deal signed by the Producers’ Association and Create Denmark, which came into effect in January.But the streamer believes the deal will make it too expensive to produce fictional content in Denmark, a small country (population: 6 million) that outweighs its weight in global television, and series like these kill, Bogan and Netflix rain.

The proposed compensation model “impedes the commercial and sustainable production of local Danish content in Denmark,” the companies said.

The pay deal comes on the heels of Denmark’s new 6 percent tax on tax inflows, which the online platform says will further limit investment in local content in the region.

Viaplay’s content director, Filippa Wallestam, called Monday’s tentative agreement an “important first step” toward a definitive agreement, but noted that “other challenges remain in the Danish media market” until the company signs a definitive agreement to resume domestic business. Viaplay did not disclose which Danish productions will be restarted under the tentative agreement. Viaplay, Create Denmark and the Producers Association have agreed to meet in the fall to try to hammer out a permanent deal

“We have realized [the existing] The agreement is not for everyone, so we will have new negotiations with each company individually,” Create Denmark representative Benjamin Boe Rasmussen said in an interview with Swedish radio station Kulturnytt on Monday.

Netflix and TV2 Play have still not resumed production in Denmark.

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