Home News TikTok Starts Layoffs in Company-Wide Restructuring

TikTok Starts Layoffs in Company-Wide Restructuring


TikTok has started The company restructured its operations globally, including layoffs, according to five people familiar with the matter.

The short-video app, owned by Chinese parent company ByteDance, has rapidly expanded its user base and workforce in recent years. Despite tensions with the Trump administration over concerns it could be a tool of the Chinese government, TikTok surpassed 1 billion monthly active users in September and now employs thousands of people around the world. Its rapid growth and success among young users inspired Meta’s Instagram and Google’s YouTube to launch competing short-form video products.

But some employees in Europe were told Monday morning that their jobs were at risk and were told to expect to receive an invitation to meet with human resources staff in the coming weeks, according to company sources. Some UK employees have been warned of job losses across multiple TikTok divisions. When U.S. employees started working hours later, some were told their roles were being eliminated.

The restructuring announced today included layoffs and the closure of some vacant positions, and affected TikTok’s operations in the US, EU and UK, an employee said. Plans to expand some teams within the company have been shelved.

One of TikTok’s first executive hires outside of China, Snap veteran David Ortiz announced today on LinkedIn that he is leaving the company because of his role as part of a “larger restructuring effort.” is being cancelled.

A senior staffer with knowledge of the changes did not deny that a restructuring with layoffs was underway. A TikTok spokesperson did not dispute the layoffs being made in response to a request for comment this morning, but did not provide formal comment by press time.

TikTok joins major tech companies and startups that have frozen hiring or layoffs in recent weeks as recession fears have taken hold. The company recently abandoned plans to expand its live-streaming shopping platform TikTok Shop, seen as a major new revenue generator, in the U.S. and Europe. A former TikTok employee who left the company earlier this year said the restructuring could be related to the broader economic environment. “I don’t think TikTok’s layoffs are any different from what happens at a big tech company,” the former employee said.

Another TikTok employee said the layoffs were focused on individuals and teams that managers felt were under-contributing to the company, and claimed the layoffs would be fewer than 100. At least 10,000 employees in the US and Europe.

TikTok was created in 2018 after ByteDance acquired Chinese startup Musical.ly. Its rapid growth has seen the company reach milestones such as reaching 1 billion active users, attracting political scrutiny and taking a central role in the war faster than older social networks like Facebook. “They’re scaling like never before,” said Brendan Gahan, partner and chief social officer at New York-based marketing agency Mekanism. He speculates that the restructuring won’t do much to erode TikTok’s influence or popularity. “I can’t imagine that some of the layoffs are broader troubles or anything that will slow their momentum.”

Ortiz, the executive who announced his departure on LinkedIn, declined to speak to Wired. In his post, he pointed to TikTok’s short but eventful trajectory. “Working at TikTok has been an enjoyable journey.”

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