Home Hollywood The director of ‘Men in Black’ is making a film through NFTs

The director of ‘Men in Black’ is making a film through NFTs


Dinosaurs and Aliens is an epic battle that has been rigid for a decade in Hollywood’s purgatory.

Based on a 2012 graphic novel Man in black Director Barry Sonnenfeld and legendary comics writer Grant Morrison, Dinosaurs and Aliens It tells the story of the alien invasion in prehistoric times and the subsequent war on Earth. It has all the makings of a theatrical release: a compelling premise, a regular audience from a graphic novel, and Sonnenfeld’s acclaimed director and cinematographer. Of course it was meant to be made into a movie, it’s just that the project never left the development stage.

“But I’ve always liked the idea,” Sonnenfeld said.

Last year, Liquid Comics co-founder Sharad Devarajan (publisher Dinosaurs and Aliens) came to Sonnenfeld with the idea of ​​resurrection Dinosaurs and Aliens As a movie – via NFT.

Devarajan met with film and TV producer Dave Broome, who is leading his new company Orange Comet, a creative studio that uses NFTs as entertainment. Many of Orange Comet’s NFTs are not still images or GIFs, but cinematic CGI clips that are often tied to a larger story or idea.

Stan Lee Chakravers [Image: Orange Comet]

Orange Comet created several NFT Drops for AMC walking dead, Stan Lee’s Indian superhero Chakra, NHL teams Seattle Krakens and New York Islanders, NFL Alumni Association, and more. Orange Comet has also struck deals with major Hollywood studios and streamers to produce NFTs around various assets.

But Broome’s larger vision for Orange Comet is to create or acquire the original intellectual property (IP) as an NFT, develop that IP with a community of NFT holders, and then turn the project into a movie or TV show.One of the company’s earliest test cases will be Dinosaurs and Aliens Its first NFT drop is scheduled for November.

Barry Sonnenfeld [Photo: Sasha Erwitt]

“I like the idea of ​​creating these different NFTs because it gives me the opportunity to remake it as a new IP,” Sonnenfeld said. “Secondly, I just want to understand the future. I’m old and white.”

Owners of projects such as Bored Ape Yacht Club and DeadHeads have converted their NFTs into various entertainment assets. Broome thinks Orange Comet has a unique path that pushes the storyline out the door with an NFT that’s basically akin to a mini-trailer.

“It offers fans something that feels like a real bespoke collectible that tells some of the stories in NFTs instead of just looking at a bored, hungry, tired, angry ape, whatever the hell it is ,” said Bloom, co-founder and CEO of Comet Orange.

Orange Comet’s goal is to capture the entire entertainment market by focusing on story-driven NFTs and bring these properties to Web3. Done right, Orange Comet could become a viable force in Hollywood as the studio of choice for building IP in the NFT space — that is, if there’s room to build.

“Shouldn’t the best idea win?”

About two years ago, Broome got a call from his friend Will Meris, managing director of asset management firm Calibre Companies, who told him he was interested in starting an NFT company and wanted Broome to run it.

As a Hollywood veteran, the most notable creation biggest loser and Ultimate Beastmaster and making Jennifer Lopez’s Netflix documentary halftimeBloom wasn’t immediately excited about the prospect of making the switch.

“I hung up and thought, I’m not going to think about this,” Bloom said. “What the hell is an NFT that I’m giving up my 25-year career?”

But as NFTs began to dominate pop culture, Bloom started to have some problems — mainly his disapproval of what he was seeing.

“Frankly, it sucks,” Bloom said. “It’s almost like regurgitating assets. So I started getting excited about it because isn’t this a fun game? Shouldn’t the best ideas win?”

Dave Bloom [Photo: Orange Comet]

Broome took Meris’s offer and launched Orange Comet last April, demanding that all of the company’s work be story-centric.

Orange Comet used Bloom production company 25/7 Productions’ 3D design studio to create the NFT, and it currently has around 55 projects in the works in sports, film and TV, live events and even real estate. While Orange Comet will continue to take on client work and celebrity-driven special projects, Bloom is keen to develop the studio’s original IP into an NFT with a clear pipeline with Hollywood. In Broome’s view, NFTs as a medium for IP are no different than podcasts or social media memes and characters have become.

“We’re not going to sit here and let’s come up with something that looks cool,” Bloom said. “We’re going, what’s the end game? Where do we want to go? How do we reverse engineer this story?”

“It’s a whole different world”

Dinosaurs and Aliens Will be Orange Comet’s first original project.While details are still unknown, you can learn about Orange Comet by interacting with walking dead.

In conjunction with the show’s series finale trilogy, which began in August 2021 and will end later this year, Orange Comet sold out 10,000 works of generative art from its original collection, which included New Taiwan Dollar Characters and original animation inspired by the show’s scenes, ranging in price from $50 to $250, and earning about $15 million. The second drop in April features 5,000 variants of Daryl Dixon’s (Norman Reedus) iconic motorcycle. They sold out in seven minutes on OpenSea, reaching $1.3 million. Orange Comet has also created Walker Access Passes, which are one-to-one NFTs that will allow holders to enjoy exclusive privileges, including priority for future deliveries, live screenings to qualify for the finals, and access to New Taiwan Dollar virtual universe.

[Illustration: Grant Morrison]

So in the case of Orange Comet’s original IP or acquired IP, all NFT drops and subsequent metaverses will accumulate to something like walking dead– or the movie version Dinosaurs and Aliens.

“I’m all about creating the world,” Sonnefeld said. “I can get very creatively into the story and the visuals without the traditional studio saying, can we have more close-ups?”

Although this is a well-received graphic novel, Dinosaurs and Aliens The stagnation of development as a film adaptation is mainly due to the budget. Hollywood has long had a story that studios are only willing to pay for the tentacles of a blockbuster if there are enough and avid audiences to support it.

“They want Fast & Furious. they want Mission impossibleIt’s hard to get a studio to cut checks for a brand new franchise,” Bloom said. “I had to turn [Dinosaurs vs. Aliens] Gain a massive following in the NFT world. I had to build a talent base and a huge global brand around it to get Hollywood’s attention. “

To this end, Sonnenfeld and the Orange Comet team will work with NFT holders to create Dinosaurs and Aliens. One of the criticisms of the graphic novel is that it is too short at 96 pages. It may be frustrating for early readers begging for more, but it leaves a long way for the rest of the story.

walking dead Darryl Bike Collection [Image: Orange Comet]

“We are finally at a point where I see a lot of convergence in how we think about the future of storytelling, the future between creators and communities,” said Sharad Devarajan. Dinosaurs and AliensPublisher of Liquid Comics. “This isn’t a romantic comedy. It’s a huge universe that Barry created, and there’s just so much we can unlock right now.”

There are no exact details about what intellectual property NFT holders will own, such as whether they will be able to use their NFTs in any commercial way. But Devarajan is clear about fostering “creative alignment” with the community. Orange Comet wants to effectively connect NFT enthusiasts with NFT enthusiasts who are looking for the next big project and existing fans of entertainment assets Dinosaurs and Aliens. in the case of walking deadof NFTs fell with Orange Comet, with 75% of buyers never watching an episode of the show and 25% never buying an NFT before.

walking dead Bike Girls Pass [Image: Orange Comet]

“This is a value proposition for both NFT buyers and fans,” Bloom said. “Give them something that really excites them and keeps them engaged, and you can compete at scale. Like most projects in this space, offer mediocre, mundane work, and you’re going to struggle.”

Development of a mini-short for Sonnefeld Dinosaurs and Aliens It is also a low-cost channel to enrich the experimentation of the film version.

According to the director, the last shot Man in black Zooming out shows our entire galaxy is just a marble that aliens are playing with at a cost of $750,000.That’s exactly the kind of engaging story-building that Sonnefeld wanted to create with Orange Comet Dinosaurs and AliensThe difference now, of course, is that such a lens would cost a fraction of the cost given how far 3D rendering has come since 1997.


“We can try something without being very precious and worrying about not being able to do it because it’s too expensive,” he said. “It’s a whole different world.”

A different, if not dangerous, world, indeed.

“The best is yet to come”

It’s hard to talk about the future of any NFT project without acknowledging the current chaos in the space.

The recent collapse of cryptocurrencies has triggered a slowdown in NFT sales. Sales at OpenSea, the world’s largest NFT marketplace, have plunged 75% since May. June is also on track to be the first month since 2021 that total NFT sales have fallen below $1 billion. The silver lining is that getting into the NFT game has never been cheaper. However, one has to wonder if this downturn, along with continued inflation, will have a long-term cooling effect on the enthusiasm surrounding NFTs.

Broome believes that the current market volatility is “very healthy” for the long-term success of NFTs and Web3 as it “washes out the garbage.”

“We’re in the midst of a magnitude 8.0 earthquake,” he said. “Fragile structures that were never built properly will collapse. The ones that are left are those with a solid foundation.”

Broome noted that the economic downturn has affected how Orange Comet can price NFTs at a lower cost and reduce the number of their deliveries. But he’s generally not worried about current market conditions. “This is a marathon for us, definitely not a sprint,” Bloom said. “For a lot of people in the field, they took their money and ran. But the truth is, the best is yet to come — just ask anyone who got bail in the early days of the internet age. It’s history repeating itself. You don’t have to think too much.”

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