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The Apple Watch Ultra and iPhone 14: Promising Peace of Mind Through Their Killer App

CBS News

In a terrible storm, Chuck Noland’s airplane caught fire and crashed into the ocean one Christmas Eve while he was on his way to work. He was the only one to survive. Despite his best efforts, he remained on an island for four years without help. If he had an iPhone 14, he may have been able to signal for help.

Noland is a fictitious character played by Tom Hanks in the Academy Award-winning 2000 film Cast Away. And the iPhone 14 is very much a reality.

The company introduced a series of features Wednesday designed to make people feel safer, whether they’re diving in the ocean or hiking off the grid, or on a more daily basis like finding a friend in a crowd or driving home from school. You can use satellites to call for help even when you don’t have a cell phone line. Another is car crash detection.

tim Cook, Apple CEO, said Wednesday that such products are now essential to our lives. To underline the point, the company executives repeated the word “essential” nearly a dozen times while showing off its newest products. whether you need them in the office, at home, or on the go, they’re always close by, and they work well together.”

They’re not just for extreme situations—you’ll find them beneficial even if you don’t go backpacking in the desert often. Now more than ever, we doubt the sincerity of the tech industry and their policies regarding user privacy.

And if that’s not enough, there’s always the endless debate about how we’ve become too dependent on technology in our daily lives. Some people even go on digital detox vacations, travelling to places beyond the reach of cellular service just to escape from the fast pace of modern life.

Though the iPhone manufacturer isn’t creating the tech used in this area, they’re building upon their offerings to move further into the health and safety niche and offer new and unprecedented privacy enhancements that are also helping frustrate marketers, law enforcement, and other technology companies.

Apple is developing this concept of personal safety and is pushing it to the next level, said Tim Bajarin, an analyst with Creative Strategies. He went on to say that Apple’s competitors will likely try to imitate their features, but the larger, in-depth approach that Apple has will place them ahead of the others. in a nutshell, They’re trying to tell us, ‘We’ll take care of you, don’t worry about a thing.’


Enhancing safety

Although Apple is continuously adding new safety features to its devices, it has been focusing on these concepts for many years.

Apple added a feature to the Apple Watch in 2017 that detects abnormal heartbeats, which many customers believe warns them of cardiovascular issues beforehand. Apple began adding fall detection for the Apple Watch in 2018, which alerts emergency contacts and the authorities if you don’t acknowledge that you’re ok after a tumble. This too has saved lives.

The latest iPhone may be equipped with new features like crash detection and satellite calls for help, but Apple seems to be trying to incorporate them into older devices as well. Safety Check is a free feature included in Apple’s upcoming iOS 16 software update for iPhones and iPads that will help victims of domestic violence escape abusive situations more easily. The company is also adding Lockdown Mode, which will restrict iPhone communication features to protect owners from potential hacking attacks.

Imagining Apple’s new satellite app’s help to emergency sufferers isn’t difficult at all. Examples of people like Aaron Ralston (hiker and rock climber who in 2003 got stuck for days in Utah’s Canyonlands National Park without a phone or any other way to call for help) prove that there are a number of people in this exact situation.

With software, sensors, and other technologies at its disposal, it has required an intricate system of coordination to manufacture these innovations and these technologies alone are what set Apple apart.

Apple said it partnered with first responders to develop its emergency satellite feature, requesting whether users have been injured and how badly, in order to relay information more efficiently to people in need of assistance. A relay station had to be built in places where emergency operators didn’t accept text messages to call 911.

the vision has taken years to come to fruition because of game-changing hardware, software, and infrastructure innovation, Ashley Williams, a manager of satellite modeling and simulation at Apple, said during the company’s presentation Wednesday.

Other tech companies, including T-Mobile and SpaceX, have plans to offer similar products in the next few years. Verizon has a partnership focusing on Amazon’s Project Kuiper. According to analysts, there will likely be more in the future.


A growing trend

Now that Apple has reached its 15th year of producing iPhones, one of the biggest challenges it faces is how to reinvent the all-purpose device in our pockets. Sure, the company can make the device faster and improve the camera every year, but what else can it do?

Watchers say this year’s Apple Watch and iPhone may hold the key. “They’re trying to figure out the real problems that real people are facing,” says Maribel Lopez, an analyst at Lopez Research.

including some features for everyone and others for very specific users was the idea, she said. All of them revolved around solving long-standing problems, such as how to handle cellular service outages, as well as making the devices less likely to break when we drop them. we live in a world where people just want to walk out the door with their phone or watch and not worry about it.”

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