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“Summer of Loungefly” Event Coming to Hollywood on August 13th

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Loungefly today announced “Summer of Loungefly,” a multi-faceted brand experience celebrating the latest summer offerings launching on August 13th.

what happened:

  • Held at Goya Studios (1541 N Cahuenga Blvd., Los Angeles, CA 90028), the event will allow fashion and pop culture lovers to immerse themselves in the brand’s first high-end clothing lines, Loungefly and Stitch Shoppe, alongside fan-favorite collections , featuring Lisa Frank, Care Bears, Sanrio, Disney and more.
  • The Loungefly will take place at the Hollywood Center, transforming the iconic event space into six colorful top-tier zones, each representing a different summer collection. The designated area not only provides interactive photo opportunities for fans, but also provides themed snacks for guests to enjoy, including cotton candy in the Rainbow Care Bear space and the appearance of special characters throughout the journey.
  • “Summer of Loungefly” will also feature a beach-themed lounge area with lounge chairs, high tables, ice cream and coffee, and each branded area will have a unique display featuring Loungefly products available for purchase.
  • Fans will have to reply when tickets are open and can keep up with the latest Loungefly products and trends by following the brand on Facebook, Instagram and Twitter @Loungefly.

What are they talking about:

  • Liz DeSilva, VP of Creative at Loungefly, said: “At Loungefly, we’ve always been committed to blending fashion and fandom through our whimsical designs and innovative creations, which is why we’re so excited to finally announce our biggest ever event, ‘Summer of Loungefly’. Through a lavish photo zone and With themed events inspired by our latest summer lineup, fans new and old will be able to experience the Loungefly collection like never before.”
  • Funko Chief Creative Officer Brian Mariotti said: “Loungefly has grown from strength to strength in the most iconic hotels, creating a unique and unparalleled space for itself in the pop culture and fashion industries. Featuring iconic brands like Lisa Frank and Care Bears, as well as industry players like Sanrio and Disney A well-known brand, the ‘Summer of Loungeefly’ campaign will surprise every corner.”



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