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Microsoft goes to Hollywood – Protocol


Good morning! Netflix and Microsoft announced a new partnership yesterday. Is this what Microsoft needs to cement its place in the streaming world?

Lights, Cameras, Advertising Partners

Netflix and Microsoft announced yesterday that they are partnering on an ad-supported subscription plan for streaming. This is the biggest entertainment deal Microsoft has ever made.

Microsoft will become Netflix’s global ad technology and sales partner, the companies said.

  • Few details of the partnership and ad-supported tier have been released, and Netflix COO Greg Peters said it was “very early days.” Netflix said it would take advantage of Microsoft’s “strong privacy protections” in the partnership.
  • “Microsoft is well positioned to support all of our advertising needs as we build together a new ad-supported product,” Peters said in a statement.
  • Netflix also considered a Google-Comcast deal. But unlike those companies, Microsoft won’t be competing with Netflix in the streaming wars.

Microsoft has been stepping up its advertising game. In December, it struck a deal with AT&T to buy TV ad tech specialist Xandr, whose ad revenue topped $10 billion last year. Partnering with a company with a strong advertising business, Netflix could give streamers the edge they need while building up its ad-supported tier amid weak subscriptions.

Microsoft has long struggled to solidify its position in the entertainment space, positioning itself as the This A media cloud provider with the likes of Universal Pictures and Warner Bros. But its partnership with Netflix is ​​by far its most prestigious in the space. A partnership with Netflix could be the door it needs to move further into the Hollywood world.

— Nat Rubio-Light

Twitter’s parallel battle with Elon

Twitter is about to start a lawsuit with Elon Musk. But much of this battle is likely to be played out on Twitter itself. In some ways, it already is.

Twitter has become the platform, Protocol Policy editor Kate Cox noted the themes, objects and evidence in its fight with Musk.

  • Musk shined in the deal.If you don’t follow his twitter account, he post A photo of Chuck Norris playing chess with the caption “Chuckmate”.he too respond To anyone commenting on the lawsuit.
  • So the company basically has two battles at hand: the Delaware Chancery Court lawsuit, and the back-and-forth between Musk and Twitter on its own platform.

Had Musk been less public, the spat would have dragged on into court. But his tweets were related to the lawsuit, and now they appear in Twitter’s complaint.

  • Twitter cited Musk’s tweet “Love Me Tender” when explaining the board’s concerns about Musk’s unannounced hostile takeover offer in April. Twitter cited Musk’s tweet about the poop emoji as evidence of disparaging remarks in other tweets.
  • Musk is not allowed to tweet that disparages the company. This was part of the original deal, which Twitter noted in its lawsuit.

Kate told me that hate tweets usually don’t matter in merger cases. “But thanks to Musk’s history, all the shit posts are not just about the case; that’s it,” she said.

— Sarah Roach

when the bubble burst

As the saying goes: If you don’t learn from history, you are doomed to repeat it. In this Protocol Pipeline event hosted by Biz Carson on July 19th at 10AM PDT, we’ll join a panel of venture capitalists who have expertly navigated the 2001 and 2008 crashes to talk about the coming recession.

They’ll share how to shift strategy when the market changes, what emerging VCs should focus on to survive, and when — and when not — the next big bet. Joining Biz are Beezer Clarkson, Partner at Sapphire Partners; Geoff Yang, Founding Partner and Managing Director, Red Dot Ventures; and Matt Murphy, Partner at Menlo Ventures.

Reply here.

Why Fertility Apps Moved to Google Cloud After Roe

After a leaked SCOTUS opinion overturned Roe v. Wade, fertility app Proov knew it had to do something to better protect its users’ data. “What was safe before is no longer safe,” Proov founder and CEO Amy Beckley told Protocol Enterprise reporter Kate Kaye.

Worried about law enforcement subpoenas for their fertility data, Proov switches from AWS to Google Cloud. Location was the biggest factor in this move.

  • Google offers a key data storage option AWS doesn’t: storage in Nevada, governor issues a Executive Order Ensuring Safe Abortion, as well as Oregon and California. Meanwhile, AWS only offers cloud storage in Oregon and California.
  • “If a company stores data in a state that restricts abortion, the state can use the company’s presence and in-state data storage facilities to make an argument that the company should be compelled to hand over any data in response to a lawful subpoena or court order from Nixon Gwilt Law. Senior advisor Bethany Corbin told Kate.

However, this move does not provide absolute protection. Doing business in states that ban abortion, or serving people who have abortions in one of those states, leaves the company vulnerable to subpoenas, Corbin said.

The best solution for companies is to minimize the overall data they collect, Corbyn told Kate. But to protect the data they collect, more companies that handle reproductive health data, not just health apps, may start to rethink how their data is stored.

— Nat Rubio-Light

A message from GOOGLE PLAY

Google Play helps developers earn more than $120 billion in revenue. Google Play supports developers in more than 190 markets around the world, helping them transact with a variety of payment methods, including gift cards, credit cards, direct carrier billing integrations, and other digital payment services.

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people are talking about

Bill Gates thinks the world can come back From the Ukrainian War and the Pandemic:

  • “These setbacks come against the backdrop of 20 years of historic progress.”

Commerce Secretary Gina Raimondo said Congress needs to water down the CHIPS Act and pass it:

  • “There’s a real urgency there because these chip companies are now deciding where to expand.”

Take action

Unity merges with IronSource, A maker of app monetization software values ​​IronSource at $4.4 billion.

Mark Simms is Twilio’s new CTO. Simms ended up working in Microsoft Azure.

Sandy Hogan is SADA’s first CRO. Hogan most recently led VMware’s partner ecosystem and commercial business.

Lynn Girotto and Ashraf Alkarmi join Vimeo Chief Marketing Officer and Chief Product Officer, respectively. Girotto is from Heap and Alkarmi is the GM of Amazon Freevee.

Simon Khalaf is Marqeta’s new CPO. He has a message for Silicon Valley: “Hurry up.”

Marcy Campbell joins Code Climate’s Board of Directors. Campbell is Boomi’s CRO.

Michael Barr is the Fed’s new supervisory vice chair. Barr was a Treasury official in the Obama administration and served as an advisor to Ripple.

Jeff Schmidt is GoSecure’s new Chief Technology Officer. He was previously the company’s vice president of networking and credibility.

Andrej Karpathy, head of Tesla’s Autopilot business, is leaving. The move comes after the company downsized its Autopilot team.

in other news

Boris Johnson’s resignation is delaying the online safety bill. It may not be broadcast in parliament until the next prime minister takes over, and its success will depend on who that is.

Celsius filed for bankruptcy last night. Six state regulators have also begun investigating the cryptocurrency lender.

More than 500 female passengers sue Uber Sexual misconduct allegations against drivers on the platform dating back to 2014.

LGBTQ+ users’ policies against unsafe On Facebook, Instagram, YouTube, TikTok and Twitter, the GLAAD report found. No platform scored higher than 50 percent of the organization’s security benchmark.

Europe is the best place remote work, Found NordLayer. The top three countries are Germany, Denmark and the United States.

The FTC tops the list of “Best Places to Work in the Federal Government.” It’s now No. 22 — a possible stumbling block for Lina Khan’s tech agenda.

A federal judge has ordered the SEC to release documents In a court case with Ripple, it was “hypocritical” to call the agency’s refusal to do so.

Your data point Today: Union activity is soaring, with union election applications up 56% this fiscal year compared to 2021.

How deep is your love for emoji?

Slack would be an even scarier place without emojis. According to a survey by Slack and Duolingo, more than half of employees believe that using emoji helps them communicate more effectively, and employees are more likely to use emoji when communicating with colleagues than their bosses. It’s no surprise (how could we thank our colleagues if there wasn’t 🙏?) but it shows how emojis can shape workplace conversations.

A message from GOOGLE PLAY

Google Play helps developers get paid securely and securely in more than 170 countries around the world. Google Play makes it easy for users to choose the most convenient payment method, so they can rest assured that their transactions are safe.

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Ideas, questions, tips? Send them to sourcecode@protocol.com or our tips line tips@protocol.com. Enjoy your day, see you tomorrow.

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