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Joel Embiid, Travis Scott and Other Celebrity Guests Show Up in Support of James Harden on His Massive Launch Party


Over the years, NBA stars have earned their reputation and love through their games. While their contracts earn them millions, athletes also earn more through investments, brand deals and some commercial ventures. Philadelphia 76ers star James Harden is doing the same, this time with his new sneakers.

In fact, even stars like Joel Embiid and Travis Scott showed up to support Harden. The launch of Harden’s wine appeared to be a joyous affair, with guards sharing photos online.


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Harden thanked everyone at his party who were eager for what was to come.

Joel Embiid arrives at James Harden’s wine launch

Accolade Wines’ new brand will reportedly partner with the former MVP. Naturally, teammates Embiid and rapper Travis Scott came to support their friends. The 32-year-old celebrated the huge resonance they felt and thanked everyone for their support. All the photos shared boast that everyone had a great time, celebrating and enjoying together.

Embiid and Harden started playing together last year after being traded from the Brooklyn Nets. Given their prowess on the court, many predicted the team would make the playoffs. And, the two stars seem to get along just fine on and off the court.

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Celebrities and players who couldn’t be there left words of encouragement in Harden’s comments section, asking him to send them some.

Is this Harden’s own liquor brand?

While this is still courtesy of Accolade Wines, this is a new partnership with the NBA star. The announcement talks about Harden’s style and how the “J-Harden x J-Shed” branding will represent that. Harden himself seems excited about this new chapter in his life.


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May 8, 2022; Philadelphia, PA, USA; Philadelphia 76ers guard James Harden (1) and center Joel Embiid (21) in Game 4 of the second round of the 2022 NBA playoffs at Wells Fargo Center Reacting in the second quarter of the second quarter against the Miami Heat.Mandatory Credit: Bill Streicher-USA TODAY Sports

“My entry into the wine game goes far beyond having my own brand,” Harden says“Through my partnership with Accolade and the release of J-Harden x J-Shed, my goal is to create a high-quality product that the masses can enjoy at an affordable price.”

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Harden hopes to reach more people through his brand, and the company is willing to share his passion. Additionally, the wine will be available to U.S. consumers in September. After that, they may expand globally.

Are you excited about Harden’s new brand? Let us know in the comments below.

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