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Investing in women pays off


“Starting a business is a privilege,” said Burton O’Toole, who worked at several startups before starting her own marketing technology company, AdMass, and later selling AdMass. The company allowed her to participate in the HearstLab program in 2016, but she quickly found herself preferring the investment side and became HearstLab’s vice president a year later. “It’s great to have some of the brightest women do what they love,” she said. But aside from supporting women, Burton O’Toole loves the job because it’s a huge market opportunity.

“Studies show that women-led teams have two and a half times the rate of return as men-led teams,” she said, adding that women and people of color tend to build more diverse teams, so from different perspectives and perspectives benefit from. She also explained that companies with women on the founding team are likely to be acquired or go public more quickly. “Despite these results, only 2.3 percent of VC funding went to teams founded by women. I am surprised that more and more investors are not taking the data more seriously,” she said.

Burton O’Toole — who earned her bachelor’s degree from Duke University in 2007, and her master’s and doctorate degrees in mechanical engineering from MIT – has been a “data nerd” for as long as she can remember. In high school, she wanted to be an actuary. “Ten years ago, I couldn’t imagine this work; I like the idea of ​​doing something 10 years from now that I can’t imagine now,” she said.

Burton O’Toole says that when it comes to starting a business, “women tend to want their ducks to line up and then move on. They say, ‘When I get this promotion, and I have enough money, I’m done. This project, I’ll do it.’ But there’s only one good way. Jump.”

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