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Here’s how AirAsia is changing the world


One of the most prosperous low-cost airlines in aviation history is AirAsia. One of Asia’s leading airline operators, AirAsia was founded in 2001 and has its headquarters in Malaysia. Today, it has a fleet of 222 aircraft and runs a wide network of routes throughout Asia.

By market capitalisation, AirAsia is currently the third-largest low-cost carrier (LCC). We take a closer look at this airline’s expansion strategy and how they are conquering the world to see how it has been able to grow so quickly in such a competitive industry.

A synopsis of AirAsia’s past

After the Second World War, the aviation sector in Asia began to expand, but many of the countries in the region discovered they lacked the necessary infrastructure to enable commercial aircraft travel.

As a result, small, regional airlines dominated the aviation industry in the area. The aviation sector, however, started to experience exponential growth in Asia in the 1990s as more and more people started to fly for leisure and business.

As a result, business prospects increased for those who saw the need for more easily accessible and reasonably priced air travel. This increase in consumer demand for air travel in Asia was reflected in the establishment of AirAsia in 2001.

The name AirAsia

One of the most well-known and iconic brands in the Asian aviation sector is AirAsia. Since the company’s founding in 2001, the brand has used the same logo and colour scheme, giving it a distinctive and enduring identity. Additionally, Tony Fernandes and Kamarudin Meranun, the airline’s co-founders and owners, have a strong connection to the AirAsia brand. Tony Fernandes and Kamarudin Meranun, the airline’s co-founders and proprietors, are also strongly linked to the AirAsia brand. The business was initially established by British billionaire Tony and Malaysian tycoon Kamarudin Meranun.

The same team of individuals oversees the management of all three AirAsia brands: AirAsia, AirAsia X, and AirAsia Zest.

Partners with AirAsia

AirAsia has a vast network of alliances with other airlines due to its enormous size. Through partnerships, AirAsia is able to reach new audiences, gain access to new clients, and give customers a more seamless travel experience. In order to offer more affordable rates on some routes, partnerships also enable AirAsia to pool resources with other airlines.

SIA, Thai Airways, Vietjet, and Jetstar are just a few of the airlines that AirAsia has joint ventures with. By gaining access to more routes and markets through these partnerships, AirAsia becomes a more aggressive low-cost carrier.

The digital approach of AirAsia

A company with a strong digital focus is AirAsia. The airline is able to engage with customers and effectively market its services because to its substantial social media following and comprehensive online presence.

Additionally, AirAsia has a smartphone app that lets users book flights and check in for them. The app provides features that make travelling more convenient, like the ability to order food and choose seats.

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