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Bollywood set for bumper box office collections in 2H

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New Delhi : The Hindi-language film industry is expected to grow revenue by more than 60% in the second half of the year, overcoming a poor first half, helped by a string of blockbuster releases and a few weekends of extension. the next few months.Trade experts expect Bollywood to gain rupeeRevenue was 14 million in the six months to December, compared to the same period last year rupee8.5 billion in the first half of the year. With multiple holiday weekends such as Independence Day, Dussehra, Diwali, and Christmas, there is a lot of love for Aamir Khan’s Laal Singh Chadha, Akshay Kumar’s Raksha Bandhan, Karan Johar’s Liger and Brahmastra, Hrithik Roshan and Saif Ali Khan. High hopes are high for films such as Vikram Vedha, Rohit Shetty’s horror comedy Bhediya (Varun Dhawan and Kriti Sanon), Kartik Aaryan’s Shehzada and Cirkus.

“The second half of the year will definitely be better than the first. Not only are there many big Hindi films planned for release, we will also see multiple festival weekends. In contrast, the first six months have very few big films released in Hindi. ,” said Rajendar Singh Jyala, Chief Programme Officer, INOX Leisure Ltd.

Film industry analysts say Hindi films released in the past few months such as Jersey, Runway 34, Jayeshbhai Jordaar and Anek are mid-sized films with little spectacle value. That will change in the second half of the year with the star-studded mass production.

However, the industry may still lag pre-coronavirus collection rupee40 billion in 2019 but likely to hit rupeeIf the pandemic is brought under control, it will reach 22 billion by the end of the year.

The good news is that as premium content has returned to cinemas across languages, so has audiences, said Devang Sampat, CEO of Cinepolis India.

“In 12 weeks after government restrictions were lifted, we surpassed our 2019 average weekly admissions by eight weeks. Other metrics such as SPH (spending per capita) have been trending upwards and we have surpassed pre-pandemic levels,” he said. Say.

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