Bollywood actor Arjun Kapoor asserts Hindi audiences when regional Indian films such as ‘Baahubali’ series, ‘Pushpa: The Rise’, ‘KGF’ series and ‘RRR’ lag far behind Hindi films in box office competition still exists.
When asked what went wrong with Hindi films as Bollywood films are not as big as those in South India, Kapoor said: “Films that are being dubbed and finally released in Hindi are a big sign . The English-language films shown are dubbed…a big sign of the presence of the Hindi audience. They’re alive.”
He made no secret of it when he said it was “an assessment that some Hindi films were not eliminated”.
Kapoor added: “But you have to realize that these films started in 2019 and 2020, before the pandemic hit…a lot of them are out now. We’re also learning…it’s a phase with new audiences, The palate has passed. We are also adapting and learning. We have to go back to the basics and start appreciating our mainstream audiences…”
“We got lost somewhere because we had a diverse audience pre-pandemic and a digital post-pandemic audience.”
The 37-year-old, who worked as an assistant director on the 2003 film “Kal Ho Naa Ho,” shared that “mainstream audiences will always be the bread and butter of the industry”.
“Sometimes it doesn’t hurt to take one step back and two steps forward because you can evaluate, observe and learn. Unfortunately, these films are not working the way they Be very patient…because there are phases and cycles,” he said.
He added: “If we managed to understand diverse audiences and deliver films to them before the pandemic, the belief today must be to learn and adapt to the beliefs of the new age, go through the process of the audience and start delivering again… But patience is required, and we all need to be students and learn from an audience that is our biggest teacher.”
Kapoor is currently awaiting the release of his upcoming film “Ek Villain Returns”. He also has “Kuttey” and “The LadyKiller” in the pipeline.