Home Celebrity All-Star Roster of Celebrities Launches Thomas Ashbourne Cocktail Collection

All-Star Roster of Celebrities Launches Thomas Ashbourne Cocktail Collection

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BYOB summer parties just got easier Rosario Dawson and Vanessa Hudgens. They now have their own premixed cocktails, and an elite team is hitting the fast-growing ready-to-drink (RTD) category.New Beverage Company Thomas Ashbourne Releases Four Premixed Cocktails Curated by Its Celebrity Founding Partners: Actress-Producer-Wine Star Sarah Jessica Parker (Perfect Cosmo by SJP), actor and WWE star John Cena (vintage), actresses Dawson, Hudgens and Ashley Benson (Margalicious Margarita) and rapper Playboi Carti (Hardscatto inspired by white wine).

Dawson, who partnered with Hudgens and Benson to create margaritas, said she was drawn to the brand’s focus on high-quality, contemporary-flavored ready-to-drink cocktails. “The process was very rewarding because all the founders were hands-on with developing these cocktails, from taste testing, designing packaging, and even coming up with names,” Dawson told wine audience through email. “Everyone involved with this brand has been very enthusiastic and collaborative, and the goal is to bring the brand to market and raise the bar for pre-made cocktails.”

For Parker, the adventure was a way to bring the universe to the masses. “This particular cocktail, while closely associated with a well-known role I’ve played over the years, is also a personal favorite of mine,” she said in a statement. “I hope others find it as delightful as we do. and refreshing.”

    Founding Partners of Thomas Ashbourne, from left: Playboi Carti, Vanessa Hudgens, Ashley Benson, Rosario Dawson, Sarah Jessica Parker and John Cena.

Founding Partners of Thomas Ashbourne, from left: Playboi Carti, Vanessa Hudgens, Ashley Benson, Rosario Dawson, Sarah Jessica Parker and John Cena. (Zach Shaffer)

While Cena opts for a classic old-fashioned cocktail, Playboi Carti’s Hardscatto is inspired by Muscat wine — though it’s not: Like most other Ashbourne pre-made cocktails, the vodka-fueled Hardscatto is 40-proof (Cena The old-fashioned is 50).

“Hardscatto ditches dull and pretentious views of the wine category to offer a more inclusive choice,” Thomas Ashbourne CEO Kara Kamenev Tell wine audience. “[Playboi Carti] Ultimately wanted to create a drink people could party with, reminiscent of a traditional Moscato, but adding more potency and depth with aromas of peach, apricot and delicate elderflower in a premium distilled vodka Tasting Notes. “

The Thomas Ashbourne Collection is available in 375ml bottles ($16) and 200ml jars ($26 for 4), and proceeds help support Thomas Ashbourne’s charitable partnership with Keep America Beautiful.


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