Home Bollywood 3 hits, innumerable flops, trade experts kick in-Entertainment News , Firstpost

3 hits, innumerable flops, trade experts kick in-Entertainment News , Firstpost

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In the first year of 2022, Bollywood delivered just three box office blockbusters – “The Kashmir Archives”, “Gangubay Katiyawadi” and “Bhool Bhulaiyaa 2”.

The first six months of 2022 have been pretty disastrous in Bollywood with only three movies – Vivek Agnihotri’s Kashmir ArchivesSanjay Leela Bhansali Gangubai Katiyawadi and Anees Bazmee’s Bhool Bhulaiyaa 2– Announcing a hit.

It’s almost a depressing record that will decisively shape the future of Hindi cinema.

Trade guru Taran Adarsh ​​said: “The first six months of 2022 have not been great for the film industry, which has struggled since the pandemic. We have had little success, from Kashmir Archives, set a new benchmark for the box office.then there is Bhool Bhulaiyaa 2, Gangubai Kathiawadi And of course, KGF 2 and RRR from the South. These films brought great cheers to the industry. But there were also some setbacks and shocks.favorite movie Radhe Shyam, Bachchhan Paandey, Attack, Jersey, Runway 34, Heropanti 2, Jayeshbhai Jordaar, Dhaakad, Anek, Samrat Prithviraj and Nikama Poor performance at the ticket window. Audiences are happy to watch legendary, well-made entertainers and movies, but substandard audiences may be limited. Let’s hope the second half of 2022 will improve. “

Producer and trade analyst Girish Johar believes the first six months of 2022 will be kind to the film industry. “The first six months of 2022 are pretty good compared to the same period before the pandemic. We’re about 30% behind normal. Yes, the balance has changed, the language has changed, audience preferences have changed, and of course, The quality has also changed. Movies that audiences like are going to box office longer, and those that aren’t in their focus, even if they’re big in terms of cast or budget, are outright rejected.”

Girish believes that the Hindi film industry is currently in a state of turmoil. “These upheavals at the box office have undoubtedly made the fraternity very suspicious, they still can’t measure audience preferences. Also, another thing we need to keep in mind is that all the movies that are currently showing are mostly pre-pandemic projects, so they are technically It’s a delayed product. But quality consumption patterns have changed because of OTT, so we’re experiencing this drastic audience behavior. Overall, it’s a good trend. We need to widen the OTT window from the theatrical release date Gap, controlling ticket prices, getting audiences back into theaters, we have enough movies to help achieve our goals.”

Trade expert Atul Mohan believes the South saved Bollywood from bankruptcy in the first half of this year. “The first six months proved to be frustrating because all the movies with big stars and big budgets failed. The big ones don’t work, it’s a small documentary, Kashmir Archives This brings moviegoers into the auditorium. Akshay Kumar produces the most movies per year and also fails at this rate, with two in the first six months of 2022 to be exact. Absolutely shocking! Who is Ajay Devgn’s audience? runway 34 target yourself? If you think you can make Hollywood better with your subject, remember that you don’t make movies to prove your point.It’s absolutely unbelievable that we’re still making movies like this Heropandi 2 and Dakad Nowadays. seriously? “

Talking about the true hits of 2022 so far, Atul commented, “Kashmir Archives is a sleeper.But the real business success in 2022 is clearly bourbreja 2. Hit music, good marketing and commercial packaging ensured that the film has a good collection even after it premiered on streaming platforms and became the second highest-grossing film so far this year. Jugjugg Jeeyo Also heading towards decent numbers. It’s also a great home entertainer with excellent and aggressive ground marketing, securing a fifth-place finish for the best opener of 2022. Gangubai Katiyawadi Well done too, being the first to pass the touchstone. South has proven to be a lifesaver for exhibitors so far this year. RRR and KGF2 Revenue exceeds 6.5 million. If you think OTT is hurting your business, that’s part of entertainment too, and if people choose OTT, it’s probably because they’re not getting what they want at the movie theater. “

However, Suman Sinha, a major exhibitor in Bihar, believes that Bollywood must change its way of life. “Audiences today are not as tolerant as they were before Covid-19. They will not swallow substandard food just because Karan Johar or Sajid Nadiadwala provides it. Karan Johar must understand, Jugjugg Jeeyo won’t work anymore.People want to see really new things like Kashmir Archives or something really interesting Bhoola Bhulaiyaa 2. Yes, viewers want to see Kartik Aaryan instead of Varun Dhawan. “

Subhash K Jha is a Patna-based film critic who has been writing about Bollywood and knows the industry inside out. He tweets at @SubhashK_Jha.

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